Effi announces new partnership with property platform AD Group

Mortgage broking platform Effi has announced a partnership with AD Group and it’s development focused property platform Apartments & Developments, which will enable brokers to reach more potential customers throughout Australia.

Apartments & Developments is Australia’s leading property platform dedicated to off-the-plan apartments, townhouses & land estate.

Effi and AD Group’s unique partnership will allow brokers to build a brand profile on AD Group’s websites and position themselves as a trusted broker, in front of thousands of Australians.

The partnership will also allow consumers to use the Apartments & Developments platform to book an appointment with brokers in their calendar instantly through Effi’s Calendar Sync using a verified phone number. There is no setup fee for the Apartments & Developments profile, a broker profile is simply featured within seconds of purchasing appointments from the Effi platform.

For brokers using the Effi platform, there is no obligation to purchase ongoing leads or spend commitment. Effi’s Instant Call feature allows borrowers to speak to their selected broker instantly from the Apartments & Developments website.

Mandeep Sodhi, CEO of Effi, said AD Group recognised the benefits of partnering with the broking platform because of how unique Effi’s technology is to Australian brokers.

“We take pride in knowing our platform offering is beneficial to Australian brokers, and AD Group recognised this too,” said Sodhi.

“We’ve built this unique marketplace solution that can be white-labeled by comparison websites and property websites that want to show mortgage brokers without having to go through the hassle of building the whole infrastructure and onboard each individual broker.

“Effi solves this through its marketplace solution that’s easily deployable and configurable.

“The partnership will see thousands of property buyers that use the AD-Group platform find brokers with ease. In turn, brokers that use the Effi platform will be able to position themselves as a trusted broker.

Source: Broker Finder results on https://a-d.com.au/

AD Group’s Managing Director Jordy Catalano said partnering with Effi’s sophisticated mortgage broker platform was an obvious choice for them.

“We’re excited to be working with Effi to build out the home loan section of our property development platform.”

“Given that 70% of all Australian home loans are settled by mortgage brokers, we saw a opportunity for showcasing mortgage brokers rather than direct lenders to ensure our users are shown the best rates, suited to their needs”

“What’s so good about the Effi platform is that we can digitally connect our property buyers on Apartments & Developments to a growing number of highly-rated local mortgage brokers who can deal with complex property buying transactions. From that stage in this integrated process, we know our members and visitors will be given the personalised service and expert advice they need to secure a mortgage from a wide range of lenders, including the major banks.”

The partnership comes after Effi announced similar partnerships with comparison websites Ratecity and Finty last year.

Effi will continue to improve and update its platform, striving to address some of the most common issues plaguing the mortgage broking process.

For further information on Effi’s platform, visit https://effi.com.au.