Vanessa Lyndon is at the helm of one of Australia's fastest growing beauty brands that’s clean enough to eat

Vanessa Gray Lyndon is a pioneer in the clean beauty space; she’s the Founder and creator of Australia’s fast growing natural skincare brand Vanessa Megan Skincare, which is now a multi million dollar beauty empire that’s attracted a global cult following for its ‘food grade’ skin care that’s clean enough to eat.

A trailblazer of the clean beauty sector in Australia, Vanessa Megan has amassed over $8 million in sales in the last four years, with record sales of its best-selling skus. Growing consecutively at 20 percent year on year, Vanessa Megan is one of the most awarded skin care brands in Australia and the first ‘food grade’ skincare brand.

Growing up in rural Western Australia, the efficacy of natural ingredients was ingrained in Vanessa Megan’s Founder Vanessa Gray Lyndon, creating herbal teas and sourcing natural, native ingredients to cure any ailment from a young age. That passion and philosophy is something that’s followed Lyndon throughout her decade long international modelling and Hollywood acting career and still is at the core of her beauty empire.

A brush with death, loss of a dear friend and illness was what first inspired Lyndon to further educate herself on the benefits of natural ingredients. Vanessa Megan officially launched in 2013 after she identified an opportunity to create and produce Australia’s first natural and organic beauty product lines. With a background as a herbalist and in biochemistry, Lyndon started selling her now iconic perfume at the Bondi markets, before moving into treatments and continuing to develop products that were cleaner, purer and were safe to be used on your skin.

Flash forward to today, Vanessa Megan is a multi-channel business with a thriving D2C online business supported by an established spa network domestically and offshore such as Gwinganna the World’s Best Eco Spa and Alba Thermal Springs, the Best Spa in Australasia.

Vanessa Megan continues to prove that natural skincare can rival anything synthetic and that you don’t need toxic preservatives, chemical ingredients, palm oils or lab made fragrances to create powerfully active results-driven skincare. It’s Vanessa’s own philosophy and strong sense of purpose that’s driven the brand to its success, she strongly believes you should never put anything on your skin that you couldn’t eat.

“There’s many things that set Vanessa Megan apart, we’re an organic beauty brand, but we don’t lead with that claim, our brand can easily sit side by side with department store products rivals. We’re proud that we’re a highly effective, derma tested brand that can rival anything on the market and provide immediate results, deliver clinical results without any toxins,” says Lyndon.

“Our products are unique and game-changers, we’re one of Australia’s most awarded skincare brands, we’re constantly innovating and finding new ways to deliver for our customers, our edge is that all our formulations are made in-house,” she said.

In FY22 to FY23, Vanessa Megan grew revenue by 27 percent, this year they are already at 60 percent growth in Q1 as the demand and desire for natural beauty rises globally and sweeps Australia. The Vanessa Megan E-commerce continues to dominate, up 54 percent in FY23 and up 45 per cent alone in Q1.

The continued growth of the brand, confirms the growing demand for natural, organic skincare has grown and continues to grow globally, the clean beauty space is a 7.2 billion industry, of which Australia is regarded as a leader in the sector. With overseas opportunities to scale the business even further, Vanessa Megan is looking to raise capital to expand the businesses growth, the business is looking to raise up to $1.4 million with Equity Crowdfunding platform Birchal. The business is inviting its loyal customer base to become co-owners in the beauty success story.

Manufactured and distributed in Australia with 100% natural (and organic where possible) ingredients, Vanessa has become a pioneer in proving that natural skincare can rival anything synthetic and that you don’t need toxic preservatives, chemical ingredients, palm oils or lab made fragrances to create powerfully active results-driven skincare.