Steve Smith bolsters investment portfolio with Bamboo brand ambassadorship and equity stake in company

Australian cricketer Steve Smith has joined forces with Australian crypto micro investing app, Bamboo, becoming its new brand ambassador and equity holder, securing a minority stake in the company.

The partnership has seen Smith feature in a series of clever video ads that draw the link between his cricketing approach and Bamboo’s dollar cost averaging ethos.

The campaign has proven a major success for the brand with a fivefold increase in app sign ups, reaching over 1.7 million people across the entire campaign.

“We’re thrilled to welcome Steve Smith to the Bamboo team as our new brand ambassador,” said Blake Cassidy, CEO of Bamboo.

“Steve is an Aussie icon and test cricket legend. His simple, steady and focused approach to cricket is a perfect fit with Bamboo’s commitment to helping everyday Australians get started investing into Bitcoin, Ethereum, Gold and Silver.”

Smith has a keen interest in investing in start-up Australian businesses as well as digital currencies, having been invested in crypto assets for some time now.

“I’m excited to be a part of the Bamboo team and help spread the word about the dollar cost averaging strategy for everyday investors,” said Smith.

The partnership is timely, coming after Smith’s recent win of a fourth Allan Border medal, which recognised Smith as the best Australian male cricketer over the past year.

“There are definite parallels between my approach to building an innings and the dollar cost averaging investment strategy. Bamboo makes it easy to put that strategy on autopilot enabling more Australians to start building a balanced portfolio with exposure to cryptocurrency,” said Smith.

Bamboo’s conservative ethos to investing in crypto has proven a popular approach following the increased volatility in crypto markets during 2022, with record inflows up until November 2022.

Bamboo’s micro investment app allows users to start investing in the two highest market cap cryptocurrencies – Bitcoin and Ethereum with as little as $50, making it accessible for anyone to start building a balanced portfolio. The app uses dollar cost averaging to help users invest in a smart, steady, and manageable way, helping to reduce the risks associated with market volatility.