The 2025 Finnies have been run and won – check out all the winners
WeMoney, Primary, Monoova and women in the fintech ecosystem are among the biggest winners of the 2025 FinTech Australia Finnie Awards.
WeMoney had a standout year, picking up three separate awards, including the converted FinTech Organisation of The Year. WeMoney landed three separate Finnie Awards in 2024, but this year’s win marks the first time it’s claimed the night’s top accolade. Finance management platform Primary was named Emerging FinTech Organisation of the Year.
Two women — Gaby Rosenberg (Blossom App) and Anna Hawter (Lumi) — won the Emerging FinTech Leader and Outstanding FinTech Leader of the Year awards, respectively, marking this year’s recognition as another turning point for diversity in the broader fintech ecosystem. Hawter was named Female FinTech Leader of the Year in 2024, while this year’s award went to Caroline Tran (Hello Clever).
The year also marked the introduction of several new awards, and the consolidation of several categories. RedOwl picked up the new Most Innovative Application of AI in Finance Award. Meanwhile, PathZero scored the first ever award for Excellence in Green FinTech and Sustainability Initiatives.
Aside from WeMoney and Monoova picking up multiple prizes, accolades were broadly spread across companies in the sector, demonstrating the calibre of competition for this year’s awards.
The Finnies winners were selected out of 348 entries across 21 categories, and faced a strict two-round judging process. Following the reveal of the shortlist, a second round of new judges were brought in to cross-check entries and decide on the winners for each category.
Winners of the 2025 Finnies Winners:
- FINTECH ORGANISATION OF THE YEAR
WeMoney
- EMERGING FINTECH ORGANISATION OF THE YEAR
Primary
- EMERGING FINTECH LEADER OF THE YEAR
Gaby Rosenberg, Blossom App
- FEMALE FINTECH LEADER OF THE YEAR
Caroline Tran, Hello Clever
- OUTSTANDING FINTECH LEADER OF THE YEAR
Anna Hawter, Lumi
- BEST WORKPLACE DIVERSITY
Upcover
- EXCELLENCE IN ESTABLISHING GLOBAL MARKET PRESENCE
Assurance Lab
- EXCELLENCE IN INDUSTRY COLLABORATIONS & PARTNERSHIPS
Monoova and Carsales
- EXCELLENCE IN LENDING (Business and Consumer)
JustFund
- EXCELLENCE IN WEBe (Blockchain and Crypto)
Block Earner
- EXCELLENCE IN INSURTECH
DAS (Digital Agriculture Services)
- EXCELLENCE IN REGTECH
FrankieOne
- EXCELLENCE IN WEALTH MANAGEMENT
WeMoney
- BEST INNOVATION IN OPEN BANKING, OPEN FINANCE
WeMoney
- POSITIVE IMPACT AWARD
Lift Women
- EXCELLENCE IN GREEN FINTECH AND SUSTAINABILITY INITATIVES
Pathzero
- MOST INNOVATIVE APPLICATION OF AI IN FINANCE:
RedOwl
- MOST INNOVATIVE FINTECH PRODUCT OR SERVICE
Fortiro
- GIVING BACK TO THE FINTECH COMMUNITY AWARD
Stone & Chalk
