Kobble launches with $24.3 million in deals and raising to redefine embedded finance

In an industry plagued by costly vendor complexity, legacy tech, regulatory hurdles and compliance challenges, fintech visionary Shane Chanel (pictured) has launched the solution that’s transforming how businesses deliver financial services. His latest venture, Kobble, has emerged as the infrastructure powering the next wave of embedded finance innovation, securing over $24.3 million in contracts since its December 2024 launch and building an impressive pipeline of $154.5 million.

From Pain to Platform: The Birth of a Fintech Revolution

Chanel’s journey into embedded finance wasn’t theoretical, it was born from firsthand experience. As the founder of Yondr Money, a digital payments platform helping consumers budget and spend across borders, and after acquiring Shouta, a digital gifting and loyalty platform, Chanel encountered several pain points that businesses worldwide struggle with: prohibitive costs, regulatory hurdles, and integration nightmares that delay innovation.

“We built Kobble because we lived these challenges ourselves,” explained Chanel. “Embedded finance shouldn’t require years of development, millions in costs, hefty compliance challenges or complex third-party integrations. We’ve created the infrastructure that we wished existed when we were building our own financial products.”

The result? A modular fintech platform that’s delivering true financial technology infrastructure that businesses can implement in weeks, not years.

Under 50 Days from Contract to Launch: The New Embedded Finance Timeline

Kobble’s approach is already proving transformative. Karia, a pioneering novated leasing platform, represents just one success story among Kobble’s rapidly expanding client base.

“The novated leasing industry has never done embedded finance before. Kobble understood the complexities of our use case immediately and moved incredibly fast to help us implement the solution,” said Oskar Rutten, Karia Co-Founder. “At every step, they’ve been responsive, innovative, and forward-thinking and most importantly, their platform works seamlessly with our requirements. It’s going to be a game changer for the industry.”

The most compelling evidence of Kobble’s efficiency? Karia signed with Kobble in February, and will have their first products live to corporate clients in April, under 50 business days from contract to market.

This implementation speed represents a paradigm shift in an industry where integration timelines typically stretch into years.

Powering the $230 Billion Embedded Finance Revolution

Kobble’s meteoric rise comes as the global embedded finance market accelerates toward a projected $230 billion by 2030. The platform’s comprehensive suite of modular solutions addresses the critical infrastructure gap preventing businesses from capitalising on this opportunity:

• Cards-as-a-Service: Prepaid, debit, reloadable cards, and card management
• Wallets-as-a-Service: BSB & acc creation, multi-currency wallets, Apple & Google pay
• Payments-as-a-Service: Pay-in, Pay-out, PayID, PayTo, Bpay
• Monitoring, AML & Fraud Management
• ID verification, onboarding and KYC
• Transaction Enrichment & Open Banking
• Rewards & Loyalty as a Service
• Regulatory reporting and compliance

“Kobble removes the time, cost and expertise barriers of getting innovative financial products to market,” said Chanel. “Our modular platform allows our clients to focus on customer and innovation not paperwork. It’s about giving companies the tools to build without being buried.”

Beyond Australia: The Global Expansion Strategy

With Australia’s tech-ready population and progressive regulatory environment serving as the ideal launchpad, Kobble is strategically positioned to expand across high-growth markets in Asia-Pacific and beyond.

Kobble is strategically positioned at the intersection of major global trends, powering cross-border commerce with multi-currency solutions, delivering AI-driven financial personalisation, enabling instant payments for the growing gig economy, streamlining embedded finance integration, leveraging open banking data, enhancing wealth management tools for Australia’s $4.2 trillion superannuation sector, accelerating SME digital transformation, and providing the financial infrastructure for super app evolution across Asia-Pacific. By addressing these high-growth markets—collectively representing trillions in opportunity, Kobble empowers businesses to capitalise on the next wave of financial innovation.

Kobble enables businesses across diverse sectors to embed financial capabilities directly into their customer journeys. Just some of these examples includes:

• Retailers are launching branded debit cards or Buy Now Pay Later (BNPL) that combine payments with loyalty, increasing customer retention while generating new revenue streams from interchange and reducing payment processing costs.
• Fintechs are bringing products to market in days instead of years by leveraging Kobble’s ready-made infrastructure, avoiding the need to build complex partnerships, compliance frameworks or payment rails from scratch.
• Banks are refreshing their digital offerings with modern experiences and mobile banking, delivering the same seamless experiences as neobanks without replacing their core systems.
• Telecommunications companies are offering device financing and subscription management through integrated wallets, creating stickier customer relationships and reducing churn.
• Insurance providers are processing claims instantly through virtual accounts, improving customer satisfaction while reducing operational costs associated with traditional payment methods.
• Travel platforms are embedding multi-currency capabilities that allow travelers to spend globally without excessive fees, creating new revenue opportunities while solving real pain points.
• Gig economy platforms are providing instant payouts to workers upon job completion, gaining competitive advantage in attracting and retaining talent on their platforms.
• Superannuation funds are connecting retirement savings to everyday spending through dedicated cards and accounts, helping members better visualise and manage their financial future.

The Investment Opportunity: Scaling Proven Success

To capitalise on unprecedented demand, Kobble is raising to accelerate growth while further expanding and exiting its B2C brands, Yondr Money and Shouta. The funding will be strategically allocated across sales and revenue growth, technology, market expansion, regulatory compliance, and operational excellence.

For investors seeking exposure to the embedded finance revolution, Kobble represents a rare opportunity: a proven platform with substantial contracted revenue, an impressive sales pipeline, and the ability to execute at speeds that competitors simply cannot match.

“We’re not just building another fintech product, we’re creating the infrastructure, risk management and support services that will power the next decade of financial innovation,” Chanel emphasises. “The opportunity before us isn’t just about capturing market share; it’s about defining how financial services are delivered in the digital age.”