Fintech app Spriggy partners with telco startup Fastter to launch Spriggy Mobile plans
Fastter, an Australian first creative telecommunications studio that develops and manages virtual mobile networks for Australia’s largest brands, has partnered with pioneering children’s pocket money app Spriggy, to launch Spriggy Mobile.
Spriggy Mobile’s 5G plans are especially designed to be a safer way to get kids connected and give parents peace of mind, they include industry first safety features and parental controls developed with Fastter API’s which are fully integrated into the Spriggy app used by more than 1.2 million parents and kids across the country.
Fastter’s industry first zero cost, zero risk telco solution makes launching a branded mobile network as simple as white labelling a credit card.
It dramatically slashes the time and capital expenditure traditionally associated with launching a telco vertical, removing not only all the regulatory and compliance risk but the need to endure lengthy and complex carrier negotiations.
Previously, to reap the benefits of a mobile vertical, companies needed to spend tens of millions of dollars up front to acquire smaller telcos or build them from the ground up, which for the majority of brands, was both time and cost prohibitive, ultimately spelling the end of their telco aspirations.
This latest partnership for Fastter not only reinforces the creative company’s position at the forefront of telco innovation but underscores its ongoing commitment to delivering branded mobile experiences that reduce churn and keep customers loyal for longer
Fastter Co-Founder, Damien Hansen, said Fastter creates bespoke branded mobile experiences with excellent coverage, exceptional Australian based customer service and unique selling points.
“We are thrilled to be the telecom partner of choice for Spriggy Mobile as they launch both a new mobile brand and an innovative service.
“Fastter is committed to creating ways for brands to seamlessly integrate mobile connectivity into their offering so they can focus on what they do best while Fastter handles the complexities of the telco industry.
“We believe channel partnerships where simply slapping a discount on an already expensive carrier retail plan and calling it a customer benefit are well and truly over.
“There’s a real opportunity for brands with large loyalty programs to embed branded mobile plans directly into those membership and rewards platforms.
“When a business, whether it be in retail, banking, health insurance or even superannuation can say to their customers that here is a great value mobile plan and you don’t have to leave our ecosystem to access it – that really moves the dial,” said Hansen.
An increasing number of Australian companies are embedding branded connectivity solutions into their ecosystem following similar moves by UK-based global neobank Revolut and its 45-billion-dollar Brazilian counterpart, Nubank, enabling customers to access mobile services via an eSim within their respective banking apps. Similarly, the new telco offering enables Spriggy to launch an adjacent service and also positions the company as the first Australian fintech to provide a mobile phone offering.
Spriggy Chief Commercial Officer, Scott Eddington said the Fastter pathway was attractive to the business on a number of levels.
“It’s no secret the process to offer a telecom service is a tangled and complex value chain of layered technology partnerships, wholesale contracts and security integrations.
“Partnering with Fastter means we don’t have to carry the extra regulatory and compliance burden and were able to establish ourselves in a new vertical in a capital efficient way.
“It was also crucial for us that Spriggy Mobile was able to remain distinctively Spriggy and leverage our existing digital footprint on hundreds of thousands of devices around the country. We were able to achieve that in collaboration with the Fastter team utilising their suite of powerful API’s,” said Eddington.
