Co-operty and Blossom collaborate to boost financial literacy for aspiring homeowners

Co-operty, Australia’s innovative platform helping people co-buy residential property, has announced a new collaboration with Blossom, the revolutionary savings app that helps Australians save smarter by bringing the power of fixed income investments to everyday investors. Together, the two companies aim to empower Australians with the knowledge and tools to help them save for a home deposit and get on the property ladder faster.

This collaboration focuses on educating and supporting individuals in using fixed income investments, such as cash and bonds, as a potential savings strategy for a home deposit. Historically, many of these investments were primarily only available to institutional investors, making it challenging and expensive for individuals to access them directly. Blossom is changing that by democratising access to this underutilised asset class, offering Australians a seamless alternative for growing their savings.

“At Co-operty, we’re committed to making property ownership accessible to more Australians via co-ownership,” said Lynda Coker, CEO and Co-Founder of Co-operty. “By collaborating with Blossom, we’re helping people also discover smarter ways to save for their home deposit. While co-ownership can accelerate the path to property purchase, having a solid deposit remains a significant hurdle for many Australians.”

Blossom simplifies investing in fixed income assets, allowing users to steadily grow their savings without the significant volatility typically associated with other asset classes.  A key feature of Blossom is its daily earnings visibility, motivating savers as they work towards achieving their goals.  One in three Blossom users who have set a goal in the app have indicated they are saving towards a home deposit and this collaboration with Co-operty highlights both platforms’ shared commitment to making home ownership more achievable and accessible for Australians.

“We’re thrilled to team up with Co-operty and showcase the benefits of fixed income investing to a wider audience,” said Ali Rosenberg, Co-Founder of Blossom. “Our goal at Blossom is to make fixed income investments easily accessible for everyday Australians. Now managing in excess of $85 million in funds and growing, we’ve redefined how people can save for important goals, like home deposits, by offering an alternative to traditional savings methods. A collaboration with Co-operty felt like a natural fit – together, we’re empowering people to save more strategically and to make more informed decisions.”