Aussie startup Kings of Neon sells 50,000 signs and made $25 million
From humble beginnings on the NSW Central Coast to leading a global signage revolution, Stephen Pastor’s Kings of Neon has shaken up a sleepy industry—and the world’s biggest brands are taking notice.
With over 50,000 custom signs sold and $25 million in total revenue since inception, this founder-led Australian startup is redefining what signage can mean for modern brands. Kings of Neon has become the creative force behind iconic signage for names like Amazon, BMW, YouTube, Visa, Reddit, MGM Grand, Hyundai, Toyota, Lexus, Nivea, and Levi’s.
Their work also lights up the stage for A-list celebrities including Justin Bieber, Janet Jackson, Gordon Ramsay, Blink-182, Delta Goodrem, Hamish and Zoë Blake, Latrell Mitchell, and Tai Tuivasa—not to mention global events like Lollapalooza, F1 Racing, and The Block.
But Kings of Neon is more than just a name behind the glow.
“We exist to help brands shine—literally and figuratively,” said Kings of Neon Founder and CEO, Steve Pastor. “A sign can be a turning point for someone stepping into their first store, launching a rebrand, or reigniting a vision. It’s emotional. It’s entrepreneurial. It’s everything I stand for.”
Pastor’s journey started in a diamond mine in Western Australia, saving for a home deposit. He moved through sales jobs and built a DJ business that eventually led to offering extra touches like neon signage. That side hustle quickly became a full-time obsession—and now a global company on track to exceed $10 million in annual revenue, with a team of 40 across four countries.
While Kings of Neon built its name in neon, the brand is now evolving into the broader world of signage—bringing bold design, online-first accessibility, and digital innovation to an industry long dominated by outdated franchise models.
Kings of Neon is taking founder-led creativity to scale by offering new AI powered tools to help customers create custom signage in minutes.
“We’re not just lighting up signs—we’re lighting up brands, industries, and entrepreneurs,” Pastor adds. “We’re the spark when a brand needs to come alive.”
In a market known for being flat and functional, Kings of Neon is injecting storytelling, tech, and soul.
Stephen concludes, “It’s no longer just about signage—it’s about helping brands show the world who they are.”
