Willed appoints David Boyd as new Head of Growth

Willed, the innovative online will-writing and end-of-life planning platform, has announced the appointment of David Boyd (pictured) as their new Head of Growth. This strategic hire comes as the company continues to expand its services and market presence in Australia.

David Boyd brings a wealth of experience in scaling startups and driving growth. His appointment is expected to accelerate Willed’s expansion plans and enhance its market position.

“I’m excited to join the Willed team at this exciting juncture,” said David Boyd. “In a few short years the company has made incredible strides in simplifying the daunting task of writing a will for tens of thousands of Australians as well as expanding the range of services to include probate, at-need funerals and prepaid funeral plans. I look forward to building on the foundations and driving Willed’s growth to new heights.”

David Kaplan, Co-Founder of Willed, expressed enthusiasm about the new addition to the team. “We’re delighted to welcome David Boyd to Willed as our new Head of Growth,” Kaplan stated. “I’ve known Boyd for a long time and his proven track record lines up perfectly with our ambitious growth plans.”

Boyd’s appointment comes at a time when Willed is experiencing rapid growth. The company has seen increased demand for its core will-writing service as more Australians recognise the importance of planning for the future and seek convenient, accessible, and affordable solutions.

As Head of Growth, David Boyd will be responsible for developing and implementing growth strategies to expand Willed’s user base, enhance customer engagement, and explore new market opportunities.

This strategic hire underscores Willed’s commitment to growth and innovation in the legal tech space. With Boyd at the helm of its growth initiatives, Willed is poised for an exciting new chapter in its journey to make will-writing accessible and straightforward for all Australians.